G.O.A.T
About the Shed
our community are the g.o.a.t.
Our Story
From kitchen sink cheese-making to thriving farm shop venue - the making of a family-run business.
2009
With a dream of becoming an artisan cheese producer, founder Sam purchased ten goats and started making goats’ cheese by hand in his kitchen sink!
2010
The first kids in the herd are born and Fielding Farm goat’s cheese is sold at local farmer’s markets.
2012
The goat herd has expanded to 300 animals producing milk for the cheese.
2013
Cheesemaking becomes the primary focus of the business, and the herd becomes smaller so that efforts can be channelled towards production.
The business diversifies into skincare production, producing hand & body lotion and soap made from goat’s milk.
2014
Big wins at the World Cheese Awards and Free-From Skin Care Awards put Fielding Farm products on the map and help propel the business.
2017
The farm offering expands with the creation of three on-site holiday cottages.
2018
After a decade of cheesemaking, Sam has become an award-winning producer, supplying tons of Norfolk Mardler & Wensum White to supermarkets, airlines, pubs, farm shops and restaurants.
Grant funding helps to facilitate cheesemaking courses at Fielding Farm, to support large-scale production or at-home enthusiasts.
2019
From humble origins in a garden shed, complete with an honesty box, customers can purchase cheese, honey and eggs from the farm.
Sam undertakes studies through a Nuffield Farming Scholarship to further his knowledge of sustainable food business growth.
2020
The COVID-19 pandemic brings demand, production and holiday bookings to a goat-screeching halt.
Sam pivots the business to support the community, sourcing and supplying products supermarkets couldn’t, creating a safe space to shop in our original garden shed….
…and the Goat Shed is born!
2021
Spurred on by the support of a growing and loyal customer base, the Goat Shed moves into a purpose-built farm shop building in February, with the kitchen opened shortly after in May.
2022
Caroline buys Sam a cow for his 40th birthday. It becomes the first of an award-winning breeding herd that will eventually have its new home at the Goat Shed.
Muddy Stilettos
Best Farm Shop & Deli in Norfolk
Norfolk Business Awards
Finalist for Growth Business of the Year
2023
The Goat Shed’s dine-in food offering is growing in popularity, including the legendary Sunday G.O.A.T. roasts. A kitchen expansion ensures even more people can enjoy our delicious breakfast, brunch, lunch, and cake options.
Farm Shop & Deli Retailer Awards
Best Large Retailer East Anglia
Farm Retail Association
Rising Star Award
Norfolk Business Awards
Rising Star (Finalist)
2024
The biggest evolution in the Goat Shed’s history sees the shop doubling in size to offer a new deli, bakery and butchery counters while a new paddock area and Maize Maze help connect visitors to our animals and farm land.
A bold rebrand solidifies the next chapter in the Goat Shed’s journey, reflecting our expanding vision and ambition.
Broadland and South Norfolk District Councils
Retailer of the Year (Finalist)
Aylsham Show Agricultural Association
Farm Diversification Award Winner
The future
We’ll never stop striving to make the Goat Shed offering bigger and better… so keep watching this space to see where the journey takes us!
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With a dream of becoming an artisan cheese producer, founder Sam purchased ten goats and started making goats’ cheese by hand in his kitchen sink!
Our Values
Positively Passionate
We don’t just sell food; we celebrate quality and champion its origins. Our passion for farming translates into everything we do, from sourcing the freshest ingredients to crafting delicious dishes on our menus.
people focused
At the Goat Shed, you’re more than a customer; you’re part of our extended family. We encourage our team to prioritise building genuine connections with our community and create a space where everyone feels welcome.
highly ambitious
Our roots may be in traditional farming, but we always look towards the future. We’re continually innovating to expand our offerings with exciting new products, facilities and events to grow alongside our community.
always honest
We believe in building trust with our community. From partnering with producers who share our values and commitment to quality to the open dialogue that facilitates feedback, transparency is key to everything we do.
Careers
have you herd
what we offer?
28 days holiday
Plus, a bonus day off for your birthday!
Lunch on the Goat
Once a week, enjoy your favourite dish on the menu for free!
Staff Discount
With a shop and kitchen discount, you and your herd can stock up on treats!
Unique Location
Country walks at lunch, free parking and goats on site - rural working at its best!
Wellbeing activities
An Employee Assistance Programme, plus regular activities help you focus on your wellbeing.
Team awards + social events
Be part of a team that's recognised and rewarded for hard work and commitment.
Work with us
Current
Vacancies
Apply
Join the Herd
Send a covering letter to victoria@goat-shed.co.uk explaining why you are interested in the role and the reason you would like to join our team, along with your CV.
We will endeavour to respond to all applications as soon as we can and will always let you know if you have been shortlisted for an interview.
inclusive
equal opportunities
As an equal opportunities employer, Fielding Cottage is committed to the equal treatment of all current and prospective team members and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.
We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.
