G.O.A.T

About the Shed

our
community
are the 
g.o.a.t.

Our Story

From kitchen sink cheese-making to thriving farm shop venue - the making of a family-run business.

2009

With a dream of becoming an artisan cheese producer, founder Sam purchased ten goats and started making goats’ cheese by hand in his kitchen sink!

2010

The first kids in the herd are born and Fielding Farm goat’s cheese is sold at local farmer’s markets.

2012

The goat herd has expanded to 300 animals producing milk for the cheese.

2013

Cheesemaking becomes the primary focus of the business, and the herd becomes smaller so that efforts can be channelled towards production.

The business diversifies into skincare production, producing hand & body lotion and soap made from goat’s milk.

2014

Big wins at the World Cheese Awards and Free-From Skin Care Awards put Fielding Farm products on the map and help propel the business.

2017

The farm offering expands with the creation of three on-site holiday cottages.

2018

After a decade of cheesemaking, Sam has become an award-winning producer, supplying tons of Norfolk Mardler & Wensum White to supermarkets, airlines, pubs, farm shops and restaurants.

Grant funding helps to facilitate cheesemaking courses at Fielding Farm, to support large-scale production or at-home enthusiasts.

2019

From humble origins in a garden shed, complete with an honesty box, customers can purchase cheese, honey and eggs from the farm.

Sam undertakes studies through a Nuffield Farming Scholarship to further his knowledge of sustainable food business growth.

2020

The COVID-19 pandemic brings demand, production and holiday bookings to a goat-screeching halt.

Sam pivots the business to support the community, sourcing and supplying products supermarkets couldn’t, creating a safe space to shop in our original garden shed….

…and the Goat Shed is born!

2021

Spurred on by the support of a growing and loyal customer base, the Goat Shed moves into a purpose-built farm shop building in February, with the kitchen opened shortly after in May.

2022

Caroline buys Sam a cow for his 40th birthday. It becomes the first of an award-winning breeding herd that will eventually have its new home at the Goat Shed.

Muddy Stilettos
Best Farm Shop & Deli in Norfolk

Norfolk Business Awards
Finalist for Growth Business of the Year

2023

The Goat Shed’s dine-in food offering is growing in popularity, including the legendary Sunday G.O.A.T. roasts. A kitchen expansion ensures even more people can enjoy our delicious breakfast, brunch, lunch, and cake options.

Farm Shop & Deli Retailer Awards
Best Large Retailer East Anglia

Farm Retail Association
Rising Star Award

Norfolk Business Awards
Rising Star (Finalist)

2024

The biggest evolution in the Goat Shed’s history sees the shop doubling in size to offer a new deli, bakery and butchery counters while a new paddock area and Maize Maze help connect visitors to our animals and farm land.

A bold rebrand solidifies the next chapter in the Goat Shed’s journey, reflecting our expanding vision and ambition.

Broadland and South Norfolk District Councils
Retailer of the Year (Finalist)

Aylsham Show Agricultural Association
Farm Diversification Award Winner

The future

We’ll never stop striving to make the Goat Shed offering bigger and better… so keep watching this space to see where the journey takes us!

2009 2010 2012 2013 2014 2017 2018 2019 2020 2021 2022 2023 2024 The future
  • With a dream of becoming an artisan cheese producer, founder Sam purchased ten goats and started making goats’ cheese by hand in his kitchen sink!

Our Values

Positively Passionate

We don’t just sell food; we celebrate quality and champion its origins. Our passion for farming translates into everything we do, from sourcing the freshest ingredients to crafting delicious dishes on our menus.

people focused

At the Goat Shed, you’re more than a customer; you’re part of our extended family. We encourage our team to prioritise building genuine connections with our community and create a space where everyone feels welcome.

highly ambitious

Our roots may be in traditional farming, but we always look towards the future. We’re continually innovating to expand our offerings with exciting new products, facilities and events to grow alongside our community.

always honest

We believe in building trust with our community. From partnering with producers who share our values and commitment to quality to the open dialogue that facilitates feedback, transparency is key to everything we do.

Events

All Events

‘Hoof it’ around Honingham

The Goat Shed Various dates


Our ‘Hoof it’ around Honingham is a monthly walk, normally on the first Monday of each month, starting off at The Goat Shed with Sam.

View event

Maize Maze

The Goat Shed 20 July 2024 until 3 September 2024


Calling all adventurers, young and old! Are you ready to navi-goat your way through our brand-new Maize Maze?

View event

Careers

have you herd
what we offer?

28 days holiday

Plus, a bonus day off for your birthday!

Lunch on the Goat

Once a week, enjoy your favourite dish on the menu for free!

Staff Discount

With a shop and kitchen discount, you and your herd can stock up on treats!

Unique Location

Country walks at lunch, free parking and goats on site - rural working at its best!

Wellbeing activities

An Employee Assistance Programme, plus regular activities help you focus on your wellbeing.

Team awards + social events

Be part of a team that's recognised and rewarded for hard work and commitment.

Work with us

Current
Vacancies

We’ve got a full herd!

Our pastures are at capacity.

The Goat Shed is already stocked with amazing staff, but that doesn’t mean we won’t be looking for new recruits in the future!
Keep checking back to see if there are any exciting opportunities to join our team.

Goat Shed - The place to eat, shop, play and stay in the heart of the Norfolk countryside

Apply

Join the Herd

Send a covering letter to victoria@goat-shed.co.uk explaining why you are interested in the role and the reason you would like to join our team, along with your CV.

We will endeavour to respond to all applications as soon as we can and will always let you know if you have been shortlisted for an interview.

Contact us

Goat Shed - The place to eat, shop, play and stay in the heart of the Norfolk countryside

inclusive

equal opportunities

As an equal opportunities employer, Fielding Cottage is committed to the equal treatment of all current and prospective team members and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join our team.